„We don’t follow the rules – we shape success!
Bold, creative, and always focused on one thing: results that truly matter This is keepitUP!“
Radio is facing its greatest challenge: In a world full of algorithms and digital overstimulation, it risks losing its magic. But at keepitUP!, we don’t see a crisis – we see an opportunity to redefine the audio experience. With Tim Torno, the founder of keepitUP! and one of the most innovative radio creators with an unshakable eye for opportunities and trends, we turn risks into a future that works.
Within a very short time, keepitUP! has established itself as the leading point of contact for national radio stations in Germany with this approach in the rapidly growing national DAB+ radio market.
At the IST University of Management, Tim Torno shares his passion for the radio medium with students in the Communication & Media Management (B.A.) program, supervised by Prof. Dr. Miriam Götz. With enthusiasm, practical experience, and a focus on future trends, he brings audio communication to life and supports the next generation of radio creators as an experienced mentor.
We create radio that evokes emotions, excites, and pushes boundaries. Here, intelligent technologies and interactive formats merge with creativity and passion. The result is an experience that captivates listeners, strengthens brands, and drives revenue.
The future of radio is risky. But that’s exactly where we step in. With courage, expertise, and a clear goal, we write the success story that tomorrow’s audio deserves. Welcome to keepitUP! – we the listener.
We turn ideas into strategies.
With us, you don’t get off-the-shelf strategies. We listen, think ahead, and develop clear plans that not only sound good but also work. Whether it’s program optimization or entirely new business models – we find solutions that truly fit you.
Why it rocks:
Because we create strategies not for us, but for your success. Period.
We turn content into experiences.
Radio thrives on emotions, and that’s exactly where we come in. We transform your content into listening experiences that stick – creative, surprising, and always on point. Your program won’t just be heard; it will be celebrated.
Why it rocks:
Because enthusiastic listeners keep coming back – and that’s exactly our goal.
We turn teams into winners.
What’s behind it:
Your success is a team effort. We help you turn talents into a dream team: through workshops, mentoring, and clear structures that help everyone bring out their best. With us, your team becomes unbeatable.
Why it rocks:
Because teams that work together instead of alongside each other always win.
We turn numbers into real success.
Reach and numbers aren’t everything – but they show what matters. We analyze, optimize, and ensure you stay ahead in your market. Data-driven, goal-oriented, and always keeping an eye on the next steps.
Why it rocks:
Because success shouldn’t just be measurable – it should be sustainable.
Wir machen aus Ideen Pläne.
Typ
Audio-Strategie
Zeitraum
März 2023
Rolle
Strategieberatung
Kunde
Mediengruppe
Innovative Audio-Strategie zur Neupositionierung und Steigerung der Hörerresonanz. Entwicklung eines ganzheitlichen Konzepts zur Verbesserung der Markenwahrnehmung und Zielgruppenanbindung.
Frequency Fusion
Typ
Audio-Konzeptentwicklung
Zeitraum
Mai-Juli 20243
Rolle
Kreative Beratung
Kunde
Privatradio
Entwicklung eines integrativen Audio-Konzepts zur Verknüpfung verschiedener Medienkanäle und Steigerung der Hörerinteraktion durch innovative Programmgestaltung.
Resonance Reboot Project
Typ
Digitale Transformation
Zeitraum
Rolle
Outsource management
Kunde
Privatradio
Ganzheitliche Neuausrichtung der Audio-Strategie mit Fokus auf digitale Innovationen und zeitgemäße Hörerlebnis-Gestaltung.
Let's Meet!
January 12, 2026
AudioVation Day
Linz
The place to be for radio professionals, stakeholders, visionaries, creatives, and tech experts to experience and shape the future of listening.
All details Let's meet!March 22–25, 2026
Radiodays Europe
Riga
A major event for professionals in radio, podcast, and audio, bringing together over 1,500 participants from 65 countries.
All details Let's meet!April 23, 2026
Radio Advertising Summit
Cologne
A key event for decision-makers and stakeholders in the advertising and media industry, addressing current market questions and the audio world’s responses to them.
All details Let's meet!Sent!
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